By Amy Flore and Margarethe McCarthy,15/05/2022

(MakeUp Blog –

If you were to ask a group of women what part of their body they like the most, many of us would say that we love our eyes. There is something about the eyes that we find fascinating. They are more than just colorful globes. They are windows into our soul. At least, that’s how many of us think about them.

Since so many of us love our eyes, perhaps it’s no surprise that many women say that they couldn’t live without their mascara. Personally, I never leave the house without mine. In fact, the only other item that I use more is my lipstick. What one or two makeup items would you be lost without?


Unfortunately, as we get a little older, it seems to get harder to find a mascara that we love. So, in frustration, we stick with what we have always used, even if a different product would help us to get the look that we want in our 50s, 60s and beyond. Since so many of us love our eyes, perhaps it’s no surprise that many women say that they couldn’t live without their mascara. 


To help investigate this issue, I turned to my good friend, professional makeup artist, Margarethe McCarthy.

Margarethe is a professional makeup artist who is passionate about helping women 50+ get their glow back. Today, she will provide to us useful tips how to find and apply mascara for older women. 

Margarethe’s advice has helped 1000s + of Women in their Golden age. She regularly is featured on many prominent Fashion Magazines and News Outlets, such as:

One thing that you should NOT do if you want to get the most from your mascara. She warns against wiggling and pushing the wand of your mascara into the tube. Doing so pushes air into the mascara tube, drying it out. This can cause your mascara to clump up, making it messy and unattractive.

Proper mascara wand is with highest importance. For us ladies over 50s we need a wand designed to separate thin, tiny lashes. 

Margarethe explains that there are literally hundreds of mascara products on the market. As a result, you could experiment with different mascaras to find one with that perfect brush. That said, there are only a handful of products that you should definitely check out.

Margarethe’s 2022 the most Favorite is Mäyli Cosmetics “Volume Care+ Mascara”. It has a unique wand designed to plump while combing through to lengthen the look of lashes. The wand is specially designed for thinning lashes. Perfect for all of us over 50s and beyond.

Margarethe points out that besides Mäyli Cosmetics “Volume Care+ Mascara” other companies have successfully developed decent wands, as good examples are: Bliss Cosmetics “BlissLash Mascara”, Estee Lauder’s “Sumptuous Supreme” and Benefit’s “They’re Real Mascaras”.

Nevertheless, if you do not wish to experiment with multiple Mascaras, Margarethe advices to try out heir’s favorite Mäyli Cosmetics “Volume Care+ Mascara”, since it has great quality price ratio.

Margarethe adds that Mäyli products are selling out fast.  Mascara supply is generally limited. If you really can get your hands on it, you'll be lucky.

Don’t Miss it out …

Kind regards,

Amy Flore and Margarethe McCarthy